Marketing@Google: Hashem Bajwa

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Hashem Bajwa is digital planning director at Goodby, Silverstein & Partners, the much storied advertising agency in San Francisco. His role is part technology geek and part creative whiz, using technology to inspire creativity in marketing. Hashem will not talk in cliches, buzzwords or ideals, instead he'll talk about practical examples of change in marketing that Goodby and others have faced in the last year. He'll specifically talk about how marketing can become a profit generating business asset, by sharing successes, mistakes & experiments from their work with HP, Got Milk and other brands that are loving change.

Category: People
Uploaded: December 8th, 2007 @ 12:58 am
Author: AtGoogleTalks

Length: 37:49
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Views: 3,512

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